Easy copy tips to overcome “boring” content

Today I’m talking about what to do when your content feels… well, boring.

This is something I hear a lot. Maybe you’ve tried writing your website. Maybe you’ve been posting Instagram captions. But it all feels a bit “same, same”.

Here’s the thing: it happens to everyone. It doesn’t mean you’re boring. Or that you can’t write. Usually, it’s just about editing.

Because often, good or fun content feels that way because of how it’s been edited.

Why Drafts Can Feel Flat

There are a few reasons your first or second draft might feel boring:

• You’re writing what you think you should write. Especially as someone with a healthcare background, you might be thinking about what colleagues, supervisors, or even that lecturer from years ago would think.

• You’re writing for them instead of the people you actually want to attract.

• Your content is all facts and teaching, without connection or story.

At the end of the day? It’ll feel boring if there’s no personality—no sense of you between the lines.

If you find yourself thinking, this could be written differently or even zoning out as you read? You’re probably onto something. People connect with content that feels human.

Because truly—if your copy could belong to anyone, it belongs to no one.

A Quick Example: Apple’s iPhone Copy

When I was thinking about this topic, I happened to be looking for a new phone. Naturally, I checked out Apple’s website.

And their copy? Really, really good.

I imagine the first draft was pretty standard. Maybe even boring. But through clever editing, they made it interesting.

A few headlines that stood out:

• “So this is what the future feels like.”

• “New front. New back. New cam era.”

• “18 megapixels. Centre stage. Front camera. It’s a total frame changer.”

That last one? So good. Instead of the tired phrase “game changer,” they twisted it into “frame changer.” A little play on words that wakes you up because you expect one thing and get another.

Apple also clearly knows their audience. Their copy feels fun, fresh, and tailored to people who care about how a product feels and what it says about them.

Your Permission Slip

So here’s the takeaway: stop writing for approval, and start writing for impact.

Here are a few simple ways to bring life back into your content if it feels a little boring:

1. Play on words.
   Write plainly first, then edit in the fun.

2. Add asides.
   Use little comments or parentheses to add personality—like a cheeky side glance at the camera.

3. Write how you speak.
   Record yourself explaining an idea out loud. Transcribe it. Edit lightly.

4. Mix up your rhythm.
   Long lines. Short lines. Even fragments. (Yes, fragments.)

5. Bring in sensory detail.
   Paint a picture with sight, sound, taste, or feeling.

6. Steal words from your audience.
   Use the exact language your clients use to describe their struggles or dreams.

Final Thoughts

Here’s your permission slip to shake things up and play with your words.

Because safe copy? Forgettable.

Your content doesn’t have to be perfect. What matters is that it sounds like a human wrote it. And maybe—just maybe—typos will make a comeback because they prove there’s a human behind the screen.

If you’d like some extra help with this, I’ve put together a guide called Ditch the Academic Speak and Write Like a Human. It’s my antidote to boring content, with practical ways to add oomph to your writing. You’ll find it in the show notes.

Thanks so much for listening (or in this case, reading). If this episode gave you some ideas, share it with another healer-with-a-hustle who might need the reminder that their words don’t have to be boring.