From nursing to lingerie brand designer with Krista Fox

Krista: it is really hard trying to like mentally juggle and put enough effort in. I don’t think anything prepares you for the guilt you feel when you, go do something to kind of fulfill your passions.

kind of feel like you should be. With them. But I think I’m actually a, a better balanced mom this time because I’ve got a good work life balance happening at the moment.

Caitlin: Hello, hello. Welcome to the place for offbeat health professionals who have bravely swapped their healthcare hats for nonclinical creative caps. I’m Caitlin, a psychologist, turn copywriter, and this is healers with hustles.

My guest today is Krista Fox, the founder of V let, a lingerie brand designed for women who find that thongs are just too long. years of struggling to find underwear that fit her proportions, especially post pregnancy, Krista realized there were no brands catering to women like her.

So she decided to create her own. a background in healthcare and both nursing and oral health therapy, Krista comes from a very different world, but she’s embraced the challenges of design and business, loving the process of learning and creating something new. How wonderful. Beautiful. Well, welcome to the Podcast, Krista.

Krista: Thanks so much for having me.

Just before we hit record, I was saying that I’ve been really looking forward to hearing your story because you’ve now got a lingerie brand, but you’ve got a background, as a registered nurse and as an oral health therapist. So I’m keen for you to tell us all about it. Thanks for asking. I guess my career’s had a few different segues. I graduated as an RN at 20 years old and, worked in Ed and ICU for five years and went back to uni and did oral health therapy and been working clinically for I think nine years before I had my first daughter. During my first mat leave, I currently have a second daughter.

I started the process of creating my own lingerie label, which was just something that just evolved. I think I might have had a little bit of a, mom maternity moment, where I was missing The work side of my work life slash new family balance, and I have always had massive lingerie hangups and Vlette was born.

So yes, it’s been so far.

Caitlin: Yeah, it’s, it sounds like there was always like a problem that you had, but then you thought of why, why isn’t there a company that started like this? But that’s quite intense. ’cause obviously Ed Nursing and ICU nursing in particular is really hectic. I used to work in admin and I used to work in ICU as an ao and yeah, some of the things that you would see, it’s like, whoa, this is what you do day in, day out.

So I’m sure. What you do now must be miles apart from that.

Krista: Yes. Very, very different and just, complete different mental energy and, different stress levels. Yeah.

Caitlin: Probably still stressful, but yeah, A different maybe type of

Krista: Mm-hmm. Yeah.

Caitlin: definitely. And tell me about oral health therapy. Is that different to oral health nursing or is that.

Krista: So oral health therapy, there isn’t actually that many of us registered in Australia. so it’s kind of on the smaller of the health professionals and, you know, people go, well, are you a dentist or are you a hygienist? Or, you know, where do you sit in this sphere? I guess the history is what they’ve combined is the dental hygienist with the dental therapist and put it together to create an oral health therapist. and depending on where you graduate, outlines what your scope of practice is, and also what your work history is compared to. ends up. Helping with where you work? So, my, most of my background is in kids dental, so fillings, extractions, exams, that kind of thing. Some people go more down the hygiene, periodontal route.

They might work in a general practice or with a periodontist. and some people work in the orthodontic route, so helping an orthodontist. So. It’s a kind of niche, I guess, dental area. so it’s nice to have a couple of different subsets depending on what your passion is. but yeah, it’s a pretty cool field.

Caitlin: It is. Yeah, because when you said oral health therapist, I thought, oh yeah, is that Yeah, like a hygienist or what, because you could probably tell that I, have a cleft lip. So I’ve been around dentists for quite, quite a long time in my early years and very familiar with Yeah, the whole process and.

I’ve always got a soft spot for dentists and yeah, definitely like anyone that works in oral health because it was always such a, a scary time because you know, it’s obviously a lot of pain with braces, braces, braces, I can say the word and things like that, but the people are always so lovely.

So I think that’s so special doing that job.

Krista: Yeah, a lot of people do have, and a lot of people have great experiences, but there’s also a lot of people with anxiety around dental and it’s also very, I guess, invading on your personal space as well. So I think it’s the combination of the two. Yeah, it brings out a lot of anxiety in a lot of people.

Yeah.

Caitlin: Absolutely. yeah, that’s such a good point as well. I hadn’t thought about like the personal space because it is, it’s right. Up in your business? Absolute. Maybe not. Yeah. In the, at least to the front. and how did you find that? Like, because you seem like you’re a very calm person, so I could imagine that you’d be quite good with the kids and helping with their nerves.

I.

Krista: where my passions lie and I’m very much so, Try and be as preventative as possible with when I chat with parents and, and whatnot. And I also say like, you know, don’t let your fears kind of influence your children. you know, try and stop that pathway. And there’s so many kids now that love going to the dentist.

Do you know what I mean? they’re happy, they come in, they, you know, have a little l and they’re clean and off they go. And they’re giving you a high five. And it’s got more of a, and becoming more of a preventative focus, so, or other techniques to make it less invasive. so yeah, it’s a good boat to be in.

Caitlin: Definitely. No, it’s,

Krista: and, you know,

Caitlin: that.

Krista: Break that generational kind of fear that’s kind of come down from,

Caitlin: Yeah, that’s the thing, isn’t it? It’s also that influences things because we’ve obviously come a long way so much in technology and then also like anesthetic and all of that. So

Krista: Yep. Yep,

Caitlin: But it’s just that branding I guess, of it to kind of make it as well, maybe in some elements. so you went on maternity leave and then you were missing maybe the working, side of things, and so how did.

How did, I’m just trying to get my head around, like between like your idea that you had about your company and then actually doing

Krista: Okay. Yeah, yeah, yeah. So look, after I had my daughter, I found that my problems with underwear had increased dramatically. naturally I was carrying quite a bit more weight. Still, I’m carrying a little bit, a little bit juicier.And I’ve, I, you know, I’m a short woman. I’ve always found the length of my thongs and tanger particularly thongs, like I love a good thong, but just way way, way too long in the back section for me.

literally. The, every time you go up a waist size, the back goes up. So if you put on a little bit of weight, your problem gets worse. And it was to the point where I was like, Hey John, I can, this is my husband. I was like, Hey, I can tuck my thong into the back of my bra band. Like, this is ridiculous. Like, yes. You know, between that and, you know, a bit of a back and forth shuffle, I was just like, nothing. Nothing is fitting me right. Like. How has no one designed thongs and tans or even briefs, like I find I’ve just got so much excess material at the back.

Caitlin: Yeah.

Krista: Yeah. Yeah. So that kind of led me to go, well just do something.

I, I think I said to my partner, God, probably 10 years prior to that, I said to John, like, you know, I’ve got an idea for you, and it’s shorter length th and yeah, literally, you know, 12 years later, I start that journey of creating undies that fit and are comfortable and stay.

That’s the biggest thing for me, is that they stay.

Caitlin: That stay? Yeah. Wow. Because I, when I went on your website, like I hadn’t really heard of that before, that concept before. And then when I was thinking about it, I was Like I have a shorter torso and I’ve always had problems as well, but I just assumed that that’s, everyone has problems like that.

Like I never really thought that.

Krista: Oh, well, I tell you, Caitlin, some of the fun parts of being some market research is, ringing up all your girlfriends and having wine. So tell me about your phone and, tell me about its comfort and tell me where it shuffles and basically getting the rundown to realize that I’ve been putting up with a problem for my entire life.

Worse after I’d had a baby. but like so many of my friends like, oh yeah, I had a couple who actually had the other problem, like, they’re taller with long torso. And they’re like, yeah, they’re all way too short. I was like, well, someone else is gonna have to do longer length thongs ’cause that’s, that’s beyond me.

I just started looking into it and then I realized that. Every thong on the market pretty well follows the same waist to length dimension. So if you are a woman who doesn’t, sit in the typical kind of category, if you’re an outlier, then there is literally no solution out there for you, which just blows my mind.

Is that all underwear or in one dimension? I mean, at least in a bra you’ve got. Different types and at least two dimensions, but still there’s, you know, problems in that, that, that area as well. But yeah, I was like, how

Yeah. How that just seems wild, doesn’t it? That Yeah, yeah,

Caitlin: Do you, do you know about that? Like what’s the history of the thong and, and underwear for women?

Krista: I did actually look into this, I, you know, into my re research a while back, but, I’m gonna have to call baby brain on that one. but it’s gone from, you know, big bloomers and things have got smaller and smaller and smaller, and then near in aie bitty bikini or a thong. So, yeah, so I think it’s, a lot of it these days is either comfort or panty lines for a lot of women.

and I just. You know, I’m of the camp of, I like a thong that sits and stays and doesn’t move, whereas I find all bikinis just end up shuffling, and then you’ve got a unplanned wedgie. It just doesn’t sit well.

Caitlin: Yeah. Yes. That’s it. Yeah. Like just getting used to permanent wedge. It’s like, oh, well I guess this is, is what my life is now. Oh my gosh.

Krista: So yes, I’ve had a few friends go the other way. They’ve gone down the, you know, boy short kind of route, and I’ve heard that’s really comfy. But, I am, I’m also someone who gets, a fill in my cup from, coffee, wine, and a lingerie,

Caitlin: And lingerie.

Krista: you

Caitlin: yeah. So nice.

Krista: makes me feel, Yeah. Feminine and gives me some energy.

So,

Caitlin: Exactly, I love that how you did it. Like, you know, it was an idea that you have, what, 12 years ago, but now it’s come into fruition.

Krista: Yeah. So it was never an intentional journey path to create, you know, a lingerie, label. But, yeah. There we go. it. About a year of reiterations to, have my first line of products ready to go.quite a lot of shafing and some, fun, fun details along the way of trying different constructions and lengths and things. So that’s been, I’ve, definitely worn a, a lot of dimensions and, crutch constructions along the way. So

Caitlin: That’s amazing.

Krista: yes,

Caitlin: so like, funny is I’ll try to test it exactly like that’s, it could maybe go into a brand story about complain that, that’s, that makes me laugh as a copywriter. is your family or friends in business, like, how was that starting your business?

Krista: well, I have a very supportive husband, so my husband is very passionate about business. He’s an entrepreneur himself.

Caitlin: Oh wow. Cool. Yeah.

Krista: yeah. he started a business and sold a business. I. Oh gosh, two and a half years ago. and, you know, has dabbled in startups before, and very supportive and passionate, about business.

So, you know, he’s probably been my biggest support. my, my, my dad is, a plumber. He has a plumbing business. You know, he is being. Probably a great role model as well. And my mom did the business, kind of the book side, growing up. So watching them, I think my grand grandfather has, had a, a lot of different career paths along the way.

I think I missed most of it, but, you know, he’s a self-made man, in his own right as well, he is taken on quite a bit of risk so I’ve seen him do that as well, or heard about it, more so, and yeah, I think, I think I’ve got both my. Yeah. Have their own businesses. Now I actually think about it.

Yes, there’s a lot of, yes. So yes, I have subconsciously grown up with yes, quite a few people who’ve, yeah, created, created businesses, I guess. So, There you go.

Caitlin: I was just because. Maybe it’s just maybe my own thing because when I first started I, didn’t really know anyone in business. Like, none. My family are in business. Like they’re all in, government, Queensland Health. And that was a really challenging thing personally for me.

And so I’m always curious to know about people’s Yeah. Like business journey and like how that sat for them. And so that’s so cool. Yeah, it was just like a normal thing in your Yeah. Kind of family culture, and so you being like, actually I’m gonna start a business, people I should imagine would’ve been like, yeah, cool.

That.

Krista: It was an interesting conversation. Try to explain to my grandparents that I was starting a thong business. Well, yeah, their reactions was that. But yeah, I’m, I’m, yeah, very, fortunate that, a lot of people in my lives have been really supportive. and even down to just a number of girlfriends who have literally got half naked in front of me, and. Very lovely friends and help with a fit of, thongs.

So yeah, it’s, I’m very lucky to have role models and, I hope you meet some wonderful, empowering women that help you on your journey too.

Caitlin: Well thank you. Even speaking to you, I’m like, wow, that’s so, yeah. I find you’d be very inspirational to people. ’cause I think what you’ve done is it’s massive. And also being a mother as well, that’s another layer to it,

Krista: Oh, yes. Thank you. Yes. That’s, that’s a whole journey of itself. yeah, I don’t think anything prepares you for it.

Caitlin: Well, yeah, I, I can’t speak from your personal experience. I don’t have, children, but I should imagine it’s something that, you’re probably reading all the books and knowing all of that, you still wouldn’t prepare you for what the reality is, how has having your business been in that time?

Krista: so I had a baby in June 21 and I had a second bub in October 23. I was a full-time mom for the first 18 months of my daughter Adelaide’s life. Literally this business just started in that time. It got to the point where things were kind of building and I was like, okay, I think we’re gonna have to start some childcare.

And yeah, it just kind of progressed from there. But it is. It is, it is really hard trying to like mentally juggle and put enough effort in. And I do, I am curious of, you know, what would VE be? you know, if this is something I could work on full time. But also that I feel very torn because yeah. I love my girls, so yeah, I don’t think anything prepares you for the guilt you feel when you, go do something to kind of fulfill your passions.

kind of feel like you should be. With them. But I think I’m actually a, a better balanced mom this time because I’ve got a good work life balance happening at the moment.

when you think you’ve nailed it, something changes and then it’s back to the drawing board.

Caitlin: Yeah. Wow.

Krista: yeah, luckily I’m a pretty organized person, so

Caitlin: Yes. Yeah, I think that would definitely help having those Yeah. Skills as well. And what about, like have you always been a creative person? Are you, because I feel like what you’re doing is really creative

Krista: yeah, that’s, that’s actually,

Caitlin: and.

Krista: yeah. Really interesting question, Caitlyn, because when I was a kid, I, I actually felt like I was not creative at all. Like, I failed art. I don’t know how you can fail art, but like, I, I failed art. And I think part of it’s because I’m a bit of a perfectionist. Like I can never stop or hand something and I never feel like something’s done.

but I just kind of, you know, as I grew up, learned that I’m maybe not traditional in terms of creativity. you know, I don’t start and on a blank canvas and paint something. I’m not a drawer, but I, I do really like. Design and construction. And I don’t know, maybe it’s from my dad, like he’s really, really handy.

He, he built our house, our childhood house. he is like, he is a plumber, but he is, you know, he is a jack of all trades. So I’ve always kind of watched him solve all kinds of problems. So I don’t know, maybe that’s where my creative streak happened. And, I think my first outlet that I found. for creation and design was actually in woodwork, so pre-kids.

we lived in Melbourne for about five years and for four of those years I went to a night class and I did woodwork. So half the furniture in our house I have designed and made.

Caitlin: That’s amazing. Wow.

Krista: Yeah, definitely not. It’s a, definitely a passion of love. That’s definitely not a business.but yeah, so I kind of, I think it was back then that I found out I actually have a creativity streak. It’s just not in a more of a, I guess a talked about area. So, yeah.

Caitlin: Yes. That’s such a good point because we’re, I don’t know if it’s like a society thing, but when you think about the, like creativity and art, like, at school it’s like painting or stuff that is

very visual in that aspect, but yeah, woodwork

Krista: yeah. So I guess yeah, I’m creative, but just not in, I guess what society’s, stereotyped,

Caitlin: Yes,

Krista: person to be. So yeah, I never used to think I was creative. There you go.

Caitlin: Now you have a, yeah. Lingerie brand, and you design the, it sounds like you have, yeah.

Krista: yeah, yeah. So the first step was, and it, and as always the fit. So the dimension changes in the underwear. the second aspect’s comfort because, yes, I’m not an 18-year-old wearing heels anymore. and then the third is the, the design look. So, yeah, I’ve actually. Working, working in a very close to my second range, going into production soon.

So,

Caitlin: Oh,

Krista: this is a little

Caitlin: Oh,

Krista: of

Caitlin: oh, wow.

Krista: Yeah.

Caitlin: Very appreciate

Krista: so yeah, I just, I just enjoy it.

Caitlin: I can say that. Yeah. Lights you up. How do you, do you draw them like the out designs or how, how does that work?

Krista: Yeah. Yeah. So I, a lot, half of it’s kind of mentally done for me. It’s around like construction. and then I start drawing and reiterating and, wearing them and then going, okay, well I don’t like how that elastic sits across my tummy. you know, I’ve had two kids now and it’s like, well, why is no one doing really, really delicate elastics in the front, across your waist and hardcore elastics in the back to hold it up?

You know, just, just little things, that, you know, I just reiterate on. So I think it’s the perfectionist side on me. I did five rounds of sampling, for my, my first line. just tinkering. What if we did this? What if we did that?

Caitlin: And changing, but that’s how, yeah, you would learn a lot about how it all works and.

Krista: Yes. Well, that, that’s, I guess the other side of it is, starting something like this, you know, I, I know nothing about the fashion industry or,

Caitlin: yeah,

Krista: you know, construction of garments or production or, business creation or marketing or any of those things. So.

Caitlin: All of that.

Krista: It’s actually been really great.

Like my knowledge has expanded so, so much in so many areas that I just would never have had exposure to, you know, working just purely clinical. So yeah, I’ve, that’s probably been the biggest thing and probably the biggest driver, is. Using my brain and being able to work on what started as a project, when I wasn’t being, you know, a caring mom at that point.

So, you know, nap times and whatever. it’s been very mentally rewarding.

Caitlin: That’s so nice to hear. I love, hearing that and hearing what people say about that whole like creativity and like wellbeing and what they’ve got out of it and just, and a lot of the time it is people saying that their world is just expanded. Like, yeah, maybe it’s mentally, but it’s just that They never knew like how much there was to know or how much they could know.

And I think that’s a really exciting. Our business ownership, particularly in something that’s creative, but what are the biggest challenges that you faced?

Krista: biggest challenges. Oh my gosh. Being a perfectionist. So I just, on the product front is non-negotiable, but I struggle to have something, you know, 95% done and then run with it. in other aspects. I am very grateful that my husband’s very technically minded, so he is. I helped with all the technical aspects of my website.

So I’m like, I basically want this and I want it to look like that. it’s been nice that I could be the design eye, but he is executed that for me, so very grateful in that respect. But probably the biggest challenge I’ve found, oh gosh, probably marketing.

Caitlin: Mm.

Krista: probably the area I least enjoy or I guess understand. I, I don’t really think in that respect. So yeah, that’s, that’s been an eyeopener is, you know, the importance of socials and branding and how you’re communicating, you know, what V led is and those kind of things. it’s been an interesting endeavor for me.

Pre that I wasn’t, very much a social user. So,I found that a very interesting journey. Yeah.

Caitlin: And having the kind of, almost being forced to use socials, because that’s a lot of marketing these days, isn’t it? Like

Krista: Yes,

Caitlin: business, social media.

Krista: yes. Very much so. that’s been a journey in itself.

Caitlin: Yeah.

And something that’s I. So different from What you studied. You know, I don’t think they covered marketing and nursing. I don’t think

Krista: No. No, not at all. So yes,

Caitlin: that’s,

Krista: polar opposites.

Caitlin: exactly, exactly. but do you still work in like in nursing As or a health therapist?

Krista: I haven’t worked in nursing for, for a long time, and it’s not something that I do plan on. but in terms of rural health therapy, I do plan on, going back and, working in that space again. I just didn’t wanna do it when my, my little, my girls were so little, and. Probably purely just more from a flexibility point of view, like is something that’s just, I’ve made work into the routine and I’ve kind of changed when I work on it in my times and things.

As you know, my goals are growing, but, Unfortunately, and it makes sense, but when you work in a, in a dental office, you, you go in and that’s your day. it just doesn’t have that flexibility. So I really wanted to be at home in the early years. So yes, early next year I do plan on, dipping my toe back in.

yeah. Yeah. And probably the other thing was I, I felt like I didn’t have the, I guess the emotional. Empathy and patience needed to, really give, little kiddies my all, so, you know. Yeah. I didn’t wanna be at home with kids and then go to work and work with children, which sounds terrible, but I, yeah.

I could, I could see Go, just did it. It it wasn’t gonna fill my cup in the right way. Yeah.

Caitlin: Good on you for realizing that and then doing something about it and filling your cup in a different way. do you feel like you would, like your work in your clinical work would be somehow different or maybe the way that you show up in your clinical work would be different now that you’ve got a business?

Krista: gosh, that’s a good question. I definitely think the way I would approach it after becoming a mom, yes. When working with children, but after a business,And I guess career wise, I’ve always, preferred and, and worked. I’ve worked for four state departments, so like I loved offering very, very cheap or free dental care. So yeah, I don’t know. I think that’s where my passion lies.

Caitlin: Yeah, I guess I’m pretty interested to see.

and Now, before I forget, because I have forgotten several times before, but I have some rapid fire questions for you, so I hope you’re, you’re ready, Krista.

Krista: Oh gosh. Okay. Keep me

Caitlin: Nothing too wild. What is your favorite film?

Krista: I’m not really a big movie person, to be honest. I don’t have three hours to sit down. I’m an EP person, which I think a lot of us have gone that way. and if I had to probably name my favorite, it would be Game of Thrones.

Caitlin: Yeah. Nice. who’s your favorite character in Game of Thrones?

Krista: Oh. it’s not a main character, but I, I like Alina Tyrell.

Caitlin: Ah, yeah. Cool. Yeah. Great

Krista: yeah, I, I, I, I think she’s a great character. Character. She’s fierce, she’s loyal. She protects her family. She is very cluey, very switched on. And, yeah, she’s got some matriarchal power. I don’t know. I just, I enjoy her.

Caitlin: You resonate with her? I could see. Yeah. That’s cool. I, recently started because, yeah, game of Thrones is a show that I started watching it way back when it started, when it first came out. But then I stopped watching it for some reason, and then there was so many seasons and I just felt so overwhelmed with it.

And so I was like, oh, well I can’t watch it now. But only recently, like the start of the year, my husband and I started watching it again, but we stopped at season five, and so I still haven’t finished it. I know what happens. but yeah.

Krista: That’s what happens when you’re behind on the start. It can get ruined, but it is, yeah, it’s worth, it’s worth the watch. So yeah, I just like that they threw the rule book out.

Caitlin: yeah, definitely they, it’s a good show for sure. Oh, I love tv. and what about a concert that you’ll never forget?

Krista: oh gosh. Just. Love Never Dies, which is the sequel to Phantom of the Opera. I watched it in Melbourne, and it was just absolutely captivating.

Caitlin: Ah, wow. I’ve been.

Krista: And I, I’m, I’m not like an opera goer.I, I guess I grew up in the, the dancing space. I did a lot of ballet and tap and jazz and kind of a little bit in the performing arts side, but, Yeah, I just, just, my brain stopped thinking about anything else.

Caitlin: Wow. That’s a good sign. Hey, that,

Krista: Yeah. Yeah. Sorry. It was beautifully done oh, and I think pretty sure I had the, I’m pretty sure I had the song echoing in my head for like a week.

Caitlin: A goosebumps when that happens. That’s so cool. And, this is now the last question is a bit, some people like are terrified by this question, but what’s an absurd thing about you or something, a quirky thing that you love or like maybe a boring fact about you?

Krista: quirky is. Probably, which actually came up earlier is probably my wood obsession. So a lot of people come over and they’re, I’ve got like, you know, a wood statue and all these kind of different furniture going on, and often people like say something about it. I was like, oh yeah, I, I kind of made that.

And it really just stumps people. So I guess that’s my quirky. Quirky thing. Yeah.

Caitlin: It’s something

Krista: my love of wood.

Caitlin: well, your love of wood, but, but that you’ve made things, it’s pretty cool and like, I think it’s very unique thing to, would you ever like come do a photo shoot with the wood or is that like with your lingerie or is that just like a bit, you know.

Krista: I dunno, I dunno about that. I haven’t really, I haven’t really thought about it. I’ve, I’ve definitely taken photographs of my thongs on wood. yeah, yeah. On my coffee table and yeah, like, I guess my coffee table and a few bits and pieces of my furniture featured in, you know, some content, as far as it’s got right now. But I dedicated a photo shoot to that.

Caitlin: Oh my brain in the afternoon and it kind of goes a bit wacky after.

Krista: Oh, tell me about it,

Caitlin: how can people find you and get in contact with you?

Krista: our website, islet.com, and our social’s, v lingerie and email dm you will get me. whichever, whichever your preference is. So, yeah, v actually a word I made up. So it just V-L-E-T-T-E. so I’ve just created that. so yes, that’s how you find me.

Caitlin: Beautiful. Actually, that was, you answer the question that I had that I didn’t, write down because I was curious about the name and where that came from.

Krista: well, I was getting, getting a pedicure. My toenails are terrible, so I wanna go to a pedicure, and I was like just trying to come up with like a name for it when I was referencing it. This is before I, well, before this was the, you know. It was still in the idea phase, and at the time I think I was referring to it, to my friends as Foxy, my last name’s Fox.

and I was like, I just, I just got the sexual slant. I was like, God, I just don’t think we should go there. and yeah, so I was having a bit of, and I was like deeply thinking about it and I was like, how do I. You know, shorter length in name, and I was like, I can’t, but in the end ended up with V which V for, you know, womanhood or I guess vagina, if you wanna say that.

and ET is the suffix for short. So I just put it together in main V.

Caitlin: Very clever. I love that. It’s so interesting. Yeah. Like the names and how they come come to be. So that’s very cool of you that you Yeah.

Krista: Yeah. Yeah. So, yeah, just a little bit unique, but,

Caitlin: Yeah,

Krista: I wanted a name that kind of represented what, you know, what we do.

Caitlin: beautiful.

Oh. But this has been so fun. I’ve loved this.

Krista: oh, I’m so happy. I appreciate, appreciate you, hanging out with me.

Caitlin: Yeah. It’s been so fun. but do you have any, like, is there anything that’s come up for you as we’ve been talking that you. You feel like you wanna say or anything that’s been on your mind that I haven’t asked that you’re like, oh, I wish Caitlin would’ve said this, asked this.

Krista: No, not particularly, If you know your listeners are listening and you know they have an idea or a creative outlet or a business idea, then yeah, start mocking it up. Start thinking about it because you just, you just never know what might happen and

Caitlin: Wow.

Krista: the, the fun and the learnings you get out of it are.

Fantastic. I, I had a friend who put it one way and she said, you’ve pretty well done a real world MBA Krista without going back to uni.if you, if or if you’ve got a problem, like you’d be surprised that you’re not the only one out there. yeah. Start chatting over wines.

Caitlin: Chatting over wines and Yes,

Krista: Start, start, start pitching. Yeah. Yeah. So

Caitlin: Oh, that’s, that’s a beautiful way to end, I don’t think. yeah.

Krista: I think us ladies need to do a bit more supporting, in that space. So,

Caitlin: Yeah, I think so too. Absolutely. I so agree with you there, but it’s been a delight to chat with you and I’m really excited to like follow VLA and see yeah. Where it takes you and what you do and your next line. Good luck with that.

Krista: Oh, thank you so much. I’m keen to, to hear the journeys of everyone you interview. I, yeah, I think it’s just a very creative space to be interviewing women who’ve, you know, switched or, straddling across, different lines of work. I think they’ll be very, very intriguing podcasts.

Caitlin: Yeah. Well, thank you. Appreciate it.

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