What do medieval door hinges have to do with fab copywriting? More than you might think.
In this episode, Caitlin chats all things manifestos with brand voice expert Justin Blackman. They get into why getting mad is the secret to powerful messaging, how the tiniest details make the biggest difference in brand voice, and the ultimate tightrope walk for copywriters—mastering other brands’ voices without losing your own. Hit play and nerd out with us!
Tune in to learn:
- How Justin went from writing about energy drinks to mastering brand voice.
- Why true expertise and mastering your craft takes years—no shortcuts, no overnight success.
- How manifesto’s act as a banner and a bouncer for your business
- How writing a manifesto can reconnect you to your work in a way that supports your wellbeing.
- How societal and religious conditioning shaped Justin’s views on pride (and Justin’s permission slip that it’s okay to be better than someone else).
- Why a business’s real purpose needs to go deeper than a catchy slogan.
- The teeny tiny details that make a huge difference in copy and brand voice.
- How to read behind the words—not just between the lines.
Connect with Justin
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Transcript
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