In this flashback episode, psychologist-turned-copywriter Caitlin Bell breaks down brand voice fundamentals, from its difference with brand personality to her very own FAB framework. Learn how identifying your brand voice can cut down your writing and editing time and help your content resonate with the right audience.
Tune in to learn:
- The three essential components of brand voice (no one of them isn’t personality)
- Why documenting brand voice is super important when working with a team
- The difference between brand voice and brand personality (a common misconception)
- The different types of brand voice and how to identify them
- How you can take advantage of brand voice by knowing your audience
- All about the 3 Voices of Authority, 3 Voices of Accessibility, and 3 Voices of Outlook (with examples)
- Which voice is the best fit for which type of audience
- Examples of big brands and what their brand voice is
Connect with Caitlin:
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