Does your copy need a therapy session? Maybe dealing with attachment issues with its target audience?
In this episode, Caitlin introduces us to a concept based on psychology called empathy mapping. It’s a super easy way to help you connect with your audience on a deeper level. From decoding late-night Google searches to capturing those “I’m stuck” feelings, this is your tool to making your audience feel super seen and heard.
Tune in to learn:
- The connection between therapy and messaging
- Four main components of empathy mapping
- Why empathy matters in copywriting
- How to visualise your audience using “The Movie Director Test”
- The importance of using your audience’s own words
- Why you should only focus on one audience for one offer
Connect with Caitlin:
Transcript
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