New career, new you? The science of personality change with Dr Shannon Sauer-Zavala
A career pivot might change more than your work… It might shift your personality too, if you let it. Clinical psychologist and researcher Dr Shannon Sauer Zavala joins Caitlin to share the science behind intentional personality change and how values can guide the traits we grow. We talk burnout, people-pleasing, perfectionism, and how the very […]
Easy copy tips to overcome “boring” content
“If your words could belong to anyone, they belong to no one.” In this episode, Caitlin chats about the dreaded, but all too common realisation, that your content feels boring. She validates why it’s easy for health profs with side hustles to slip back into academic speak. From breaking down Apple’s clever headline tricks to […]
From physio to speaking coach: Trang Nova on losing the title and finding her voice
Are you basing life decisions on what YOU want or what someone else expects of you? In this ep, Caitlin chats with Trang Nova, a former physio turned speaker and coach, about the messy, emotional, and liberating journey of walking away from a career that no longer fits. Trang shares how one rainy run, and […]
When the old way no longer works: On doing business differently with OT Leesa Tuffnell
Is employment *really* the safe option or just a false sense of security? In this ep, Caitlin chats with Leesa Tuffnell, occupational therapist, coach, and founder of The Mindful OT, about what it takes to build a sustainable business as a health professional. Leesa shares how her own experience of burnout led her to combine […]
Buyer stages of awareness every health prof-turned-entrepreneur must know
“Not now” doesn’t mean “never” but only if you know how to close the awareness gap. In this ep, Caitlin walks you through the 5 stages of awareness and why most health profs unknowingly skip the early ones… leaving potential clients behind. Whether you’re fresh out of private practice or years into your creative side […]
Breaking cycles and building freedom: Nadine Muller’s shift from frontline health worker to life mentor
When Nadine almost collided head-on with a truck, her body gave her the message her brain kept ignoring: something had to change. This ep, Caitlin chats with Nadine Muller, former emergency nurse and Australian military officer turned life mentor, about what it takes to walk away from the identity and career you’ve always known. Together, […]
Why credentials aren’t enough to get clients (and what to say instead)
Turns out, “qualified” doesn’t always mean “chosen.” So how do you bridge the gap? In this ep, Caitlin unpacks a common struggle for health professionals turned creatives: feeling invisible despite years of training. Drawing from her own early business days, She talks about why leaning too heavily on your title might be creating distance instead […]
Between supervisor and Supervisee: The conversation we usually keep behind closed doors with Kate O’Connor
“Isn’t the whole point of therapy to be honest?” In this episode, Caitlin sits down with her clinical supervisor, Kate O’Connor–a psychodynamic therapist and clinical psychologist. Together, they chat unfiltered on the unspoken tension many healthcare professionals feel: the pressure to follow the rules vs. the pull to show up as a full, complex human. […]
The biggest messaging mistake clinically-trained entrepreneurs make–and how to fix it
What if the thing holding your message back… is how you were trained? In this ep, Caitlin gets real about a sneaky messaging habit that so many clinicians-turned-creatives fall into: staying neutral. She explores how being taught to hold space can lead to watered-down words in your business and why owning your beliefs (even just […]
Late ADHD diagnosis and becoming herself: Johanna Badenhorst’s shift from psychologist to coach
What if your difference wasn’t a flaw to hide, but the very reason you’re in this space to lead differently? In this ep, Caitlin chats with Johanna, a neurodivergent psychologist, coach, and founder of ADHD Her Way, about what it means to create a career that reflects who you are—not just what you trained to […]