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Social worker to gin distiller: Conversation with Wiradjuri woman Clair Ryder | Ep 4

Social worker to gin distiller: Conversation with Wiradjuri woman Clair Ryder Clair Ryder on defying big distillery advice, overcoming challenges, and building a community-centred gin distillery Has somebody dismissed your business ideas before? Maybe that someone is prominent in your industry? As a woman in the male-dominated distilling industry, Clair Ryder poured herself into this […]

From OT to brand photographer: A charming chat with Christie Moore | Ep 3

Feeling creatively restricted in your health profession? Are you more drawn to the artsy aspects of life? Imagine swapping patient charts for a digital camera. Today, Caitlin chats with Christie Moore, an occupational therapist turned personal branding photographer. Tune in to hear how Christie found inspiration in Berlin and Paris, the challenges of transitioning careers, […]

Copywriting basics for small business success | Ep 2

Have you noticed that some marketing emails jump out at you while others just wither away in your inbox?  Do you find yourself won over by some marketing more than others? Why does some content make you want to take action, quick smart?  In this episode, Caitlin Bell introduces you to the essentials of copywriting. […]