New career, new you? The science of personality change with Dr Shannon Sauer-Zavala

New career, new you? The science of personality change with Dr Shannon Sauer-Zavala How your personality can evolve with your work and why that’s the missing piece in most career changes A career pivot might change more than your work… It might shift your personality too, if you let it. Clinical psychologist and researcher Dr […]

Easy copy tips to overcome “boring” content

Easy copy tips to overcome “boring” content How to bring personality into content when you’ve been trained to be clinical Today I’m talking about what to do when your content feels… well, boring. This is something I hear a lot. Maybe you’ve tried writing your website. Maybe you’ve been posting Instagram captions. But it all […]

Buyer stages of awareness every health prof-turned-entrepreneur must know

Buyer stages of awareness every health prof-turned-entrepreneur must know How health profs can bridge the gap between curious followers and paying clients You know when you share anything about your offer and you get the feeling that it just either goes over people’s heads or they just scroll on by? It may not really be […]

Why credentials aren’t enough to get clients (and what to say instead)

Why credentials aren’t enough to get clients (and what to say instead) Why being the most qualified in the room doesn’t guarantee clients and how to market your expertise in a way that connects Now, as an entrepreneur with a health background, have you ever looked at someone in the business world who seems to […]

 Between supervisor and Supervisee: The conversation we usually keep behind closed doors with Kate O’Connor

Between supervisor and Supervisee: The conversation we usually keep behind closed doors with Kate O’Connor A conversation on psychoanalytic therapy, embracing individuality, and rethinking clinical rules “Isn’t the whole point of therapy to be honest?” In this episode, Caitlin sits down with her clinical supervisor, Kate O’Connor–a psychodynamic therapist and clinical psychologist. Together, they chat […]

The biggest messaging mistake clinically-trained entrepreneurs make–and how to fix it

The biggest messaging mistake clinically-trained entrepreneurs make–and how to fix it Why “playing it safe” in your messaging is making you forgettable Today’s episode is something I’ve been thinking about for a while because I see it again and again—especially when I’m reviewing marketing from clients with clinical or academic backgrounds. One of the BIGGEST […]